Privacy Notice

Last Updated: 11 August 2026

1. Who We Are

This website is operated by AWE Europe Ltd ("we", "us" or "our").

We are responsible for the personal information collected and processed through this website and in connection with our business activities.

AWE Europe Ltd
Alexander House
3A Blenheim Road
Epsom
Surrey
KT19 9AP
United Kingdom

Company Registration Number: 00304972

Telephone: +44 (0)1372 729777
Email: connect@awe-europe.com

2. What This Notice Covers

This Privacy Notice explains how we collect, use, store and share personal information when you:

• Visit our website;
• Apply for a trade account;
• Place orders with us;
• Contact us for support or information;
• Register for events or promotions;
• Subscribe to communications;
• Download resources;
• Use our online customer services; or
• Otherwise interact with AWE Europe Ltd.

Quick Summary

We collect business contact information and related business records so that we can:

• Manage customer relationships;
• Process orders;
• Support trade accounts;
• Provide products and services;
• Respond to enquiries;
• Improve our website and services;
• Send relevant business communications; and
• Meet legal and business obligations.

We do not sell personal information.

3. Personal Information We Collect

Depending on how you interact with us, we may collect:

• Name;
• Company name;
• Job title or role;
• Business address;
• Email address;
• Telephone number;
• Trade account information;
• Credit account application information;
• Order history;
• Communications and correspondence;
• Website enquiry information;
• Event registration details;
• Marketing preferences;
• Login and account information;
• IP address;
• Browser and device information; and
• Website usage information.

We do not store payment card details entered through authorised payment providers.

4. Where We Obtain Information

We may obtain information:

• Directly from you;
• Through our website;
• Through trade account applications;
• Through telephone, email or other communications;
• During meetings, events and exhibitions;
• Through business introductions and referrals;
• From publicly available business sources; or
• From organisations connected with your business relationship with AWE.

5. How We Use Your Information

We may use personal information to:

• Create and manage customer accounts;
• Process orders and transactions;
• Assess trade account applications;
• Manage credit facilities;
• Provide customer service and support;
• Respond to enquiries;
• Maintain business records;
• Improve our products, services and website;
• Provide product and technical information;
• Administer promotions or events;
• Communicate with customers and prospective customers;
• Protect our systems and website;
• Prevent fraud and misuse; and
• Comply with legal, regulatory and accounting requirements.

6. Why We Use Your Information

We rely on one or more of the following lawful bases under UK data protection law.

Legitimate Interests

We have a legitimate interest in:

• Operating and growing our business;
• Managing customer and supplier relationships;
• Providing customer support;
• Promoting relevant products and services;
• Maintaining website security;
• Protecting our systems and business interests; and
• Improving our products and services.

Contract

We process information where necessary to:

• Provide products and services;
• Manage customer accounts;
• Process orders; or
• Perform our contractual obligations.

Legal Obligations

We may process information where required to comply with legal, regulatory, accounting or taxation obligations.

Consent

Where we request consent for specific activities, such as optional marketing communications, you may withdraw that consent at any time.

7. Marketing Communications

We may provide information about products, services, offers, events, promotions and business opportunities that we reasonably believe may be relevant to your organisation.

You may opt out of marketing communications at any time by:

• Using the unsubscribe link included within our emails; or
• Contacting us directly.

Opting out of marketing communications will not affect essential communications relating to orders, accounts or ongoing business activities.

8. Sharing Information

We may share information where reasonably necessary with:

• Product manufacturers;
• Service providers;
• Delivery and logistics providers;
• Payment service providers;
• Professional advisers;
• Technology and IT service providers; and
• Regulatory, legal or governmental bodies where required.

We do not sell personal information to third parties.

We may share aggregated and anonymised business information that does not identify individuals.

9. Service Providers

We use trusted third-party suppliers to support our business operations, including:

• Website hosting;
• Data storage;
• Payment processing;
• Website analytics;
• Communication systems;
• Technical support; and
• Business software services.

These providers may access personal information only where necessary to provide services on our behalf.

10. International Transfers

We primarily process and store personal information within the United Kingdom.

Certain service providers may process information outside the UK.

Where this occurs, we take reasonable steps to ensure appropriate safeguards are applied in accordance with applicable data protection laws.

11. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

• Support website functionality;
• Remember user preferences;
• Improve user experience;
• Measure website performance; and
• Understand how visitors use our website.

Some third-party services used on the website, including embedded content and analytics services, may also use cookies.

Further information is available in our Cookie Notice.

12. How Long We Keep Information

We retain information only for as long as reasonably necessary for the purposes described in this Notice.

As a guide:

Retention periods may be extended where required for legal, contractual, regulatory or business purposes.

13. Security

We use reasonable technical and organisational measures designed to protect personal information.

These measures may include:

• Secure systems and hosting;
• Password-protected access;
• Access controls;
• Monitoring and security measures;
• Backups; and
• Staff processes and procedures.

While no online system can be guaranteed to be completely secure, we take reasonable steps to protect information from unauthorised access, misuse, loss or disclosure.

14. Automated Decision-Making

We do not use personal information for automated decision-making or profiling that produces legal or similarly significant effects.

15. Your Rights

Depending on the circumstances, you may have the right to:

• Access your personal information;
• Correct inaccurate information;
• Request deletion of information;
• Restrict processing;
• Object to certain uses of information;
• Request a copy of your information in a portable format where applicable; and
• Withdraw consent where processing is based on consent.

Some rights may be limited by law.

16. Contacting Us or Making a Complaint

If you have any questions about this Privacy Notice or wish to exercise your rights, please contact:

AWE Europe Ltd
Alexander House
3A Blenheim Road
Epsom
Surrey
KT19 9AP
United Kingdom

Email: connect@awe-europe.com
Telephone: +44 (0)1372 729777

If you are unhappy with how we have handled your personal information, you may also complain to the UK Information Commissioner's Office (ICO).

17. Changes to This Notice

We may update this Privacy Notice from time to time.

The latest version will always be available on our website and will display the date of the most recent update.