Panasonic TX-55MX950B 55'' Mini LED TV 2023

MX950 is our flagship LED 4K television. The Mini-LED technology utilises thousands of LED backlights to deliver high brightness and outstanding contrast while minimising the halo effect seen in other screens.

Mini LED for outstanding brightness and contrast
Thousands of LED backlights in our Mini LED TVs deliver outstanding brightness and contrast while minimising the bleeding of bright objects into darker areas, allowing you to enjoy your favourite content and games without the halo effect common with conventional screens.

Fast moving action controlled, intelligently
HCX Pro AI Processor - the intelligent processor inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity - great for fast-moving action. Using AI, the TV knows when you’re watching sport, and adjusts the picture for you.

Cinematic sound for a new level of entertainment
Dolby Atmos® - a great picture is one thing, but it’s so much more involving when you add great sound. Our sound processing, with added immersive Dolby Atmos® technology, can make it feel like you’re sitting in the best seat in the stadium. Dynamic Theater Surround turns home cinema into a true audiophile experience. Now employing a dedicated mono woofer, Dynamic Theater Surround allows you to experience an enhanced low end frequency range like never before, with every beat, explosion, and rumble resonating with crystal clear clarity and precision.

The intelligent way to a great picture experience
Auto AI - using AI, MX950 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance. Advanced intelligent sensing - detecting the ambient room light colour temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm-coloured lights at nighttime.

Broad compatibility with HDR formats
Multi HDR Format - by supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format.

Picture perfection in all lighting conditions
Dolby Vision IQ adds a new dimension to viewing HDR thanks to the MX950 TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, HDR 10+ adaptive technology means the picture is dynamically perfected for the best colour and contrast. Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.

Big Screen 4K LED Gaming Action
Game Mode Extreme means our new selected 4K LED TVs are ready for action. Our advanced panel almost halves input lag*, while HDMI 2.1 supports High Frame Rates (HFR) and Variable Refresh Rate (VRR) for new levels of realism demanded by the latest gaming devices.

my Home Screen 8.0 - more choice, more freedom
My Home Screen 8.0 heightens accessibility and ease of use for our Smart TV. Users can access and customise popular settings with a single button press. Pin favourites, like video streaming apps, to your Home Screen to see only what you use.