LG OLED77C36LC 77'' 4K OLED TV

LG OLED77C36LC 77'' 4K OLED TV 2023

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LG SELF-LIT OLED evo technology
LG self-lit OLED is the pinnacle of technology in TV. All the screen's pixels are self-lit, allowing for perfect contrast, 100% colour accuracy, and the sharpest pixel-perfect details – creating the ultimate viewing experience. OLED’s iconic self-lit pixels shine brighter than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6. OLED evo technology means incredible sharpness for true brilliance in clarity of content – all in 4K Ultra HD definition.
α9 Gen6 AI processor 4K
LG OLED C3 features the new α9 Gen6 AI processor 4K – capable of automatically detecting and optimising the content you are watching for the ultimate picture and sound experience.
Powerful gaming experience
LG OLED C3 is the ideal partner for next generation consoles, powering your competitive edge with an incredible 0.1ms response time and accelerated processor speeds. The C3 is loaded with all the pro-tools you need to dominate, such as HDMI 2.1, G-Sync, HFR (4K/120p), VRR, Game Optimiser, ALLM, eARC, and HGiG, which are all integrated and ready out-of-the-box. Plus, there’s easy access to Twitch on LG’s webOS smart platform.
Exceptional cinema experience
LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, perfect black levels, crystal-clear sound, and Filmmaker Mode deliver movies as the director intended. Dolby Vision IQ and Dolby Atmos also provide awe-inspiring drama to every genre.
Smart Platform
LG OLED C3 features webOS – LG’s smart platform which makes browsing and searching for what to watch completely hassle-free. WebOS hosts a huge variety of the best streaming services including Freeview Play, NOW, Netflix, Prime Video, Disney+ and more. The smart platform is controlled with the LG Magic Remote and includes Hands-free Voice Control. You can also use the LG C3 to control your smart home with built-in Google Assistant and Alexa.
Incredible sport experience
LG OLED C3 brings the full intensity of the sports stadium experience to your home with uncompromised picture quality at any viewing angle, incredible visual fidelity, immersive sound, and the smoothest motion no matter how ferocious the action is. OLED C3 keeps every detail of the game in diamond sharp focus so you won’t miss a fraction of the action.
Cutting-edge design
Sleek in virtually every way. LG OLED C3 blends into the background with almost invisible bezels for a screen with no boundaries. Watch it blend into the backdrop with slim dimensions that harmonise with your space.
Eye comfort display
OLED technology provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games, and intense gaming sessions.
Sustainability
LG OLED TVs are significantly more eco-friendly than their LED equivalents. OLED uses less plastic and fewer hazardous materials. OLED is officially a low hazardous product and rated excellent in recycling efficiency.
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