AWE has strengthened its customer representation and support by appointing Alan Davidson as a sales agent for the company. Alan is based in Dunstable, Bedfordshire and is covering the northern Home Counties and above.

Alan joins the team after working at Yamaha Electronics for 22 years. He worked his way up in the company, starting as a Regional Manager, through to Key and National Accounts and ultimately headed the sales force as UK Sales Manager for the last six years.These years at Yamaha have given Alan an excellent knowledge of both the industry and us at AWE.

“AWE is a dynamic and forward thinking company who have developed a successful approach in supplying total solutions to the custom installation market” says Alan. “Its excellent customer service in the form of product training and delivering both products and solutions on time to its account base is second to none and I am excited to be working with them as part of this continued growth.”

“Having worked with Alan when he was at Yamaha, a key supplier to AWE, we are delighted to announce this appointment and know first hand the value he adds to a customer/supplier relationship” says Stuart Tickle, MD of AWE. “At a time where many companies are cutting back, this shows our continued commitment to the trade by providing the best service we can through enhanced customer contact.”

Alan’s appointment ensures a more thorough presence across the country and will be focussing on developing the exclusive products lines from AWE, including Pronto, Cineversum, Xantech, Imerge and Flatline Acoustics. Alan will utilise his knowledge, experience and understanding of this market to promote the significant benefits of dealing with these product lines from AWE to both independent installers and established retail based installers.

Alan can be contacted on 07595 823059 and by email on adavidson@awe-europe.com.