Rufus Greenway Triumphs at AWE Motorsport Sensation Day 2015

As part of its year long 80th anniversary celebrations, AWE, the UK’s leading custom installation distributor hosted its industry renowned Motorsport Sensation day, sponsored by Epson, Loewe, KEF, Panasonic and Samsung, at the PalmerSport Bedford Autodrome circuit on 9th September 2015. Fifteen industry professionals joined AWE for a day of high-octane thrills, spills and entertainment with Rufus Greenway of Sound Environment, emerging from the pack to take the prestigious Driver of the Day Award.

Installers competed against each other for best times, racing a selection of super cars during the day. They were able to get behind the wheel and have the rare opportunity to push their ‘foot to the floor’ on a Formula 3000 race car, a Palmer Jaguar JP-LM, a BMW M4 GTP, a Caterham 7 superlight and an Ariel Atom. The race for best driver was hotly contested with Rufus Greenway from West London-based firm, Sound Environment, taking top spot on the podium ahead of Stuart Tickle from the hosts AWE in second place, and Simon Clarke from Clarke Infinity finishing third.

“This is the third Motorsport Sensation event and each one has exceeded our expectations,” comments Stuart Tickle, Managing Director of AWE. “It’s a fantastic mix of competitive racing, fast cars and networking and it was great to see familiar faces as well as new members of the industry taking part in the event. We were delighted to see that not only can our industry be proud of its very skilful smart home installers out there but it also possesses plenty of terrific driving talent too.”

Competitor Viewpoints Rufus Greenway, Sound Environment: “It was a truly great day of fun, frolics and competitive motor sport in some of the fastest and most unique vehicles I have ever driven. I take my hat off to AWE for their continued pursuit of offering dealers great ways to have fun and do business, whilst bringing people together through events like this. Let’s raise a toast to the next 80 years of custom installation.”

David Graham, Grahams HiFi: “Apart from the great chance to drive some amazing motor vehicles, it was also a fabulous opportunity to network with other members of our industry, exchanging ideas and discussing business. I may not have been the fastest around the track on the day, but I certainly got the most MPG from all the cars I drove!”

Gary Lewis, Cornflake: “It was a truly high octane experience from one of the industry’s top performers. I can’t wait to wear my AWE racing driver balaclava on the tube this winter!”

Simon Clarke, Clarke Infinity: “I rarely take time out, but when I do you find there are some great characters within our industry that made the Motorsport Sensation day so much fun! Thanks AWE and everyone on the day!”

Installers qualified to take part in the event by collecting reward points for purchases made between 7th April and 31st July 2015 from the five supporting brands – Epson, KEF, Loewe, Panasonic and Samsung. All products from the five sponsoring brands are available through AWE.

25/09/15